1971-02-01

The Role of the Product Planner 710270

The product planner's role is to help his company develop and sell the best possible product at the lowest possible price, while making a suitable profit. The main objective is to give the customer what he wants, deciding what this is, fmaking sure that all plizing the resources of the company, to help management to arrive at the decisions necessary to produce the desired product. The product planner's qualifications, duties, methods, and responsibilities are discussed in terms of automobile planning.

SAE MOBILUS

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