Predicated on the thesis that time is the most important resource of our era, the William James definition of time is accepted as relevant to modern management. Futurity-planning and extended goal-achievement must replace restrictive daily planning to reduce crisis management. Trivia and the committee system account for much wasted time. The controversial biorhythmic theory relating to the physical, emotional, and intellectual cycles introduces the plea for introspective analysis to ascertain individual differences in efficient time utilization and productive performance. Three primary managerial resources-manpower, words (including information), and time-are discussed, the effective utilization of each being paramount.