1972-02-01

Air Freight Pays Off in Profits 720531

Distance and time were the two obstacles barring the achievement of the export marketing objectives of a young Australian company, Magna Alloys & Research Pty. Ltd.The airplane and a unique use of air freight provided the solution to overcoming these obstacles. This paper shows how air freight was used as a marketing tool, the economics and operation of the company's air freight program, and the results achieved through the implementation of this program.

SAE MOBILUS

Subscribers can view annotate, and download all of SAE's content. Learn More »

Access SAE MOBILUS »

Members save up to 43% off list price.
Login to see discount.
Special Offer: Purchase more aerospace standards and aerospace material specifications and save! AeroPaks off a customized subscription plan that lets you pay for just the documents that you need, when you need them.
X