1974-02-01

Overseas Marketing Problems 740447

Trade deficits in recent years led the U.S. government to take a hard look at its international trade policy. The result was a dollar devaluation and other government incentives to industry to increase exports. These increased exports mean more problems to corporations already selling overseas and new problems to corporations who have not previously marketed overseas. This paper will examine some of the problems involved in overseas marketing as opposed to domestic marketing.

SAE MOBILUS

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