1974-02-01

A Long Term Marketing Strategy for the Pacific - is it Possible? 740782

In devising a marketing strategy for the Pacific Basin, the air freight forwarder must take many different factors into consideration. These factors along with a brief history of the Pacific air freight market are presented in order to identify potential problems and several solutions that have come to light. It is clear that close cooperation is necessary between the forwarder and the carrier to solve many existing difficulties.

SAE MOBILUS

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