The growth of international air cargo charter in the Pacific region in recent years has been substantial. Shippers are turning more and more to charter as an alternative means of transporting their freight. Deterioration in the regularity of conventional shipping and increasing freight charges on scheduled aircraft services have also been responsible for the increase in demand for air charter. Airlines and their agents are now devoting more time and energy towards the marketing of the benefits of air charter to potential users. Air charter is a specialist field within the air cargo industry and requires dynamic and progressive executives to present its many salient features to the market place. The charter industry can no longer be regarded as the black sheep in air cargo transportation and is surging ahead as a highly profitable and vital form of air movement.