Products Looking for Air Distribution-Chairman's Remarks 740794
To meet the needs of shippers and consignees who have products looking for air distribution, we must move toward greater maturity by looking at air distribution from the shipper's viewpoint and with a time perspective beyond today's routes, rates and schedules. The other side of the coin, “Air Distribution looking for Products”, requires more maturity than the simplistic all or nothing approach of the past. It requires that we explore combinations of air and surface for optimum solutions for shippers. Finally, we must gain maturity in the application of airfreight as a marketing tool to increase sales and open new export opportunities.