When the sudden shortage of a material and the resulting price escalation put regular vehicle production in doubt, users think twice about its current and future application. The oil crisis caused the European automotive industry to double-think its use of once cheap and plentiful plastic. Full exploitation of this material became an economic necessity, and careful, long-range planning made the situation liveable. Plastic with a high use-value factor increased in use, and certain ‘expensive’ plastics have become more appealing. But only those projects that are within the foreseeable future will stay on the front burner.