The Corvette has just finished its most successful year. This has been a continuing trend over several years uninterrupted by oil embargo or recession and limited only by the number of Corvettes that Chevrolet could build.
What has made the Corvette such a phenomenal success in the marketplace? This paper gives insight into this question by exploring important factors in the car-buyer relationship. It is expected that this insight can be used as a guide to future product decision making.