The evaluation engineer represents the customer in the product engineering department. He applies the principles of Human Engineering to the man/machine relationship. The compatability of a machine with its intended purpose is measured and optimized. He looks at the total machine balance on the scale of Product Effectiveness per Customer Dollar. The development of a jury evaluation system with a five point numerical rating scale provides some objectivity to subjective comments. Field testing on customer job sites is a valuable method of assessing the product effectiveness while it is still in the experimental stages of development.