Consumer Acceptance of Down-Sized Automobiles 780090

The average fuel-economy standards enacted under the Energy Policy and Conservation Act have stimulated domestic manufacturers to downsize new passenger vehicles. The strategies employed by manufacturers to maintain their competitive positions and the corresponding consumer response to down-sized vehicles are resulting in visible shifts in the marketplace.
The disappearance of traditional size-class distinctions are discussed in the framework of the theory of consumer behavior and corporate marketing strategy. Preliminary input to consumer acceptance of down-sized cars underlines the need for advances in engineering and design to maintain an effective range of choice for the consumer.


Subscribers can view annotate, and download all of SAE's content. Learn More »


Members save up to 43% off list price.
Login to see discount.
Special Offer: With TechSelect, you decide what SAE Technical Papers you need, when you need them, and how much you want to pay.