A unique approach has been initiated to involve several universities in a coordinated research effort. Research faculty at selected universities, where research interests relate to major problems of concern to the plastics industry, have been formed into a research team. Their individual research efforts are being coordinated by the Plastics Institute of America. Through constant surveillance by the Institute's Board of Trustees, research objectives are directly related to the needs of industry. “Maximizing the Life Cycle of Plastics” is one of two general research projects currently underway.