A new small automobile, the Fiat Strada, was designed and tested to suit the special needs of the American driver. Outlined by the author are those needs, as they have shaped the American car and as they are perceived by his company. Characteristics of small cars offered on the American market in recent decades by his firm are described and analyzed. Also described is the process of designing, road-testing and clinic-testing a new small car destined for the American market.
