Synthesizing different customer and functional requirements into an acceptable design configuration within a given space constraints is a challenging task for design engineers. The principles for designing efficiency, noise levels, maneuverability, safety, durability, etc. into the product are well understood. However, designing for reliability, maintainability and quality turns out to be a long-drawn laborious process due to unavailability of simplified design procedures. The author in this paper develops the understanding of reliability, maintainability and quality design principles and methods for products, with specific reference to vehicle designs.