Customer Satisfaction: The New Reality 831180

The way consumers look at their cars and the companies that make them has changed, in recent years, as radically as the automobile itself. Increasingly, we treat our cars as long-term investments, and our expectations of quality have risen proportionately with the price of the car.
For automobile manufacturers, this shift of attitude has presented a challenge, not just to provide a better product and better dealer service, but to convince consumers that they stand behind the product should something go wrong. For some, Better Business Bureau mediation/arbitration has become a key element of their customer satisfaction strategy.


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