The purpose of this paper is to describe the growth and the trends of automotive convenience products. These products contributed to make the driving experience more pleasurable. Electronics have contributed to this growth since the sixties, and its contribution and prospects will be the prime focus of this paper. With the continuing advance of electronic products in the consumer and industrial sectors, the consumer wants' and expectations are changing, especially with the “Baby Boom” generation. More new convenience features will be developed by the prudent use of electronics. The development of these future products require a thorough understanding of consumer wants and needs through market research, careful adaptation of the emerging technology to avoid gimmickry, and dedicated application of engineering know how to design package efficient, cost effective and reliable products.