1985-02-01

Consumer Motivation Versus Market Segmentation 850339

How to use an integrated team, market segmentation, and selected analytic techniques to translate consumer needs into future products.

SAE MOBILUS

Subscribers can view annotate, and download all of SAE's content. Learn More »

Access SAE MOBILUS »

Members save up to 43% off list price.
Login to see discount.
Special Offer: Purchase more aerospace standards and aerospace material specifications and save! AeroPaks off a customized subscription plan that lets you pay for just the documents that you need, when you need them.
X