The American Automobile Association provides a broad-based program of car care education for members and non-members. This program increases awareness of the need for improved automotive maintenance and should result in more reliable and safer cars. Studies of frequent diagnostic and maintenance faults found by AAA's automotive diagnostic services testing confirm the need for routine maintenance that can be performed by car owners if they have basic instruction. A comprehensive response to the need of motorists for car care assistance is discussed along with a description of programs that have been developed. The implications for automotive and automotive-related service industries are evident and are addressed from the standpoint of the motorist and AAA member.