1986-10-20

A Perspective on Personalization 861063

The advancement of the electronics industry, as well as the convergence of the electrical and automotive engineer, has allowed the incorporation of many personalized consumer product features. Increased consumer choice is evident in all aspects of society, from soft drinks to automobiles. This paper gives a historical perspective and the current state of automotive personalization as well as a look to the future of vehicle personalization.

SAE MOBILUS

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