The consultant encounters major differences in language, economics, and culture. He finds smaller markets, more intrusive governments, and more masters to serve. Research on the country's history, political system, economics, culture, industry and agriculture is essential preparation. Probably the biggest unique requirement is empathy for people of other cultures.Restructuring the Agricultural Machinery Industry in Hungary originally involved primarily new machine tools. As a result of a World Bank study team, it shifted its emphasis somewhat to include a rationalized product line, less materials handling, and more training. Farm Equipment Manufacturing Technology Centers in India started with a concentration on additional machine tools in a design institute. The design team's study placed more emphasis on training and on improving the interaction between designers, manufacturers, and farmers.