The potential contributions of acoustical technology to manufacturing companies pervade nearly all of its functions from marketing and product planning to design engineering and quality control. Despite this, however, companies generally feel uneasy when they embark on programs to use acoustics in their operations because the technology seems complicated and somehow harder to “get a handle on” than it is in other cases. But the issues of product sound, and the benefits of acoustics on a diagnostic tool are too important to ignore, so in this paper we discuss these issues in a “20 questions” format to help planners, engineers and managers as they proceed to implement acoustical technology in their organizations.