Sophisticated product designs enrich people's lives and social demands for creation of good designs are quite strong. In the automobile industry, good design quality is one of the principal factors for determining market competitiveness. In this situation where good design quality is required of every product, the authors have developed a CAD/CAM system which makes it possible to create good and accurate designs by translating designers' ideas directly and quickly into high quality CAD models, a capability that has long been desired. With this high performance system, freely formed curves and surfaces can be easily manipulated with a man-machine interface familiar to industrial designers accutomed to the conventional design process. The system also integrates photo-realistic rendering, stereography and NC milling machines for verifying differences between the realized shape and the image in the designer's mind. As a result, this system enables designers to create shapes without any interruption. This system contributes to simultaneous engineering because it can change the whole development process into a data-oriented operation by providing high quality geometric data from the early design stage.