Addressing the looming shortage of automotive technicians is now the job of everyone in the automotive industry. This paper discusses the implications that this shortage and what impact it will have on other aspects of this industry. In particular, the growing issue of the value and importance of technical information, how it is used, who prepares it and how technical editors become a vital link in the technician's ability to accomplish his tasks and understand technology. Also important is the shrinking pool of qualified technicians to become information providers. Without the proper credentials -- academic and technical -- the future of quality information is at risk.