Side mirror design optimization has been traditionally accomplished using an iterative design and testing process, often resulting in considerable costs in retooling operations, and causing significant delays in production. The ever increasing demand for high quality products has led major automotive companies to set high performance standards for side mirrors. These include structural, vibration, and aesthetic criteria, which affect the functionality and appearance of the mirror. The first two issues have been successfully addressed here using a fundamental design philosophy and a computer aided engineering approach. This approach has helped improve product quality, reduce the costs associated with redesign and retooling and minimize the development cycle time from concept to production.