A new type of catalytic converter has been developed for the coming TLEV (Transitional Low Emission Vehicle) standards. It is a “Front Curve Catalytic Converter (FCCC)” using a curved cordierite ceramic honeycomb substrate.During this development, an optimum location and volume of the front curve catalytic converter were determined from the view points of thermal deterioration of the catalyst and hydrocarbon conversion performance. Based on CAE (Computer Aided Engineering) analysis, the best curvature radius of the substrate was selected to minimize a pressure drop of the front curve catalytic converter. The emission conversion and light-off performances of the front curve catalytic converter were compared with a conventional straight design. A series of durability tests; hot vibration, engine dynamometer and vehicle fleet tests were also conducted to confirm the reliability of the new front curve catalytic converter.This paper discusses the details of the development conducted by MITSUBISHI MOTORS CORPORATION and NGK INSULATORS, LTD..