In the near future, GM will introduce a new product to the marketplace. The vehicle is a full-size, four-door utility vehicle based on its current C/K full-size truck product line. This new vehicle is smaller than the current Suburban and does not provide room for a third seat. It is expected that this utility will supplement the small truck four-door utility and create a new market niche with its unique size and features. The process used to design, develop and validate the new product in an aggressive 93-week time frame, is the subject of this paper.