Research Alliances, A Strategy for Progress 952146
In today's business climate rapid access to, and implementation of, new technology is essential to enhance competitive advantage. In the past, universities have been used for research contracts, but to fully utilize the intellectual resources of education institutions, it is essential to approach these relationships from a new basis: alliance. Alliances permit both parties to become active participants and achieve mutually beneficial goals. This paper will examine the drivers and challenges for industrial -- university alliances from both the industrial and academic perspectives.