The commercial aviation maintenance industry has been changing rapidly for the past ten years. Declining demand and overcapacity, shifting market/financial forces, and issues of personnel training and technology have combined to drastically change the business of maintaining air transport fleets. This has placed great stress on existing maintenance organizations who must struggle to survive.
This paper describes one approach which can be used by aviation overhaul and maintenance service providers to devise new growth and management strategies. The approach, known as Market Driven Maintenance, uses classic product marketing strategies to help aircraft maintenance centers adjust scheduling and marketing strategies to attract new and more profitable market segments.