1997-02-24

How to Link Customer, Manufacturer, and Supplier Using “Value” as the Measure and VA/VE as the Method 970769

Bridge the interface barriers between customer & manufacturer and between manufacturer & supplier. Value Analysis/Value Engineering (VA/VE) provides a common measure and a method to tie customer value to product design, manufacturer processes and supplier processes. This approach fine tunes the entire value-adding chain to deliver superior customer value and minimize costs.
This paper shows how to:
  • Use Customer Value Analysis to develop a value based competitive strategy.
  • Use VA/VE to align products, services and processes to fulfill that strategy.
  • Use joint manufacturer & supplier VA/VE to integrate supplier processing with product design and competitive strategy.
The paper concludes with a case example.

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