1998-09-14

MX Magnum Tractor A Customer Driven Process 982064

The importance of customer focus and integrating the customer into new product development is an objective we all embrace.
Case Corporation h a s accomplished t h i s objective by defining a process for incorporating best practices in a systematic way combining methodology and tools in an organized program planning structure, which continuously involves the customer.
This paper shows how the process will deliver a product that delights the customer.

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