Competitive Development in the Cellular Mobile Telephone Market-To Achieve Both Cost-Effectiveness and High-Performance 98C001
Currently, consumer information electronics goods have been
rapidly expanding in the marketplace. The major products are
personal computers, cellular mobile telephones, mobile information
devices, facsimiles, etc. Characteristic of this field is a fierce
marketing competition concerning short product life span and a keen
struggle regarding price reduction. At this time, I would like to
explain the four important key factors pertaining how we can
survive in the fierce market competition in the Japanese cellular
mobile telephone market.
The four key factors are as follows: 1) Product planning; 2)
Product development period; 3) Cost reduction; and 4) Research and
development of key element technology.
Matsushita Communication Industrial Co., Ltd.
1998 International Congress on Transportation Electronics