1998-10-19

Personalizing the Driving Experience 98C018

Automakers today are seeking new ways to add value to the driving experience while differentiating themselves from their competitors. By integrating advanced electronic systems into automobiles, manufacturers can accomplish both of those goals. These advanced systems can ultimately provide drivers with important information and valuable communication, as well as entertainment. Plus, the electronic systems can be integrated in a way that "personalizes" each vehicle to meet the specific needs and/or desires of the consumer while providing a profitable differentiation for the automaker.
For advanced electronic systems in the vehicle to reach a critical market acceptance and adoption, the cost/performance ratio must be re-evaluated and the system's ease of use must be dramatically improved.
The good news is that such cost performance and ease-of-use can be achieved with existing technology through innovative systems integration. Unlike the traditional automotive systems that have predominantly mechanical components, "driver information systems" involve the integration of consumer electronic technologies and multi-use software applications. System costs are reduced due to advances in semiconductor technology, both in terms of manufacturing improvements and higher levels of system integration. Consequently, the automotive industry has the potential to leverage the benefits of an open, mobile computing platform for the vehicle with economies of scale that make the electronic systems attractively cost-effective

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