Training / Education
Design and Evaluation of Automotive Static Perceptual Quality
This seminar is offered in China only and presented in Mandarin Chinese. Static perceptual quality is the term applied to the customer’s first impression of a car at the beginning of the buying process including how it looks, feels, and smells. This “first feeling” largely determines whether the customer continues through the purchase process. At present, OEMs have no systematic method for static perceptual quality in the whole vehicle design and development process, especially for the static perceptual quality review in the early stage of design and development before data freezing.