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A recent trend in the making of automotive engines, where high efficiency and low emissions need to be considered, is to mount multiple parts around the motor in order to improve overall engine efficiency. As a result of modern technology, the engine head and surrounding space have an excessive amount of parts. To accommodate the congested engine compartment, it is desirable to reduce the size of the spark plug. Small size spark plugs have the problem of poor resistance to carbon fouling and are subject to side sparks if carbon fouling occurs. This results from a reduced insulating gap between the center electrode and the housing achieved by reducing the size of the spark plug. By using visualization of flame growth and electric field strength analysis, we have conducted studies on insulator temperatures and spark behaviors in search of the optimal specifications.

Spark plugs with higher ignitability are continuously in great demand to realize high fuel efficiency and low emissions. To meet this demand, DENSO launched the Iridium Spark Plug in 1997, which realized the two characteristics that had been conventionally difficult to achieve concurrently-high ignitability and long life. The development of this product was enabled by miniaturizing the center electrode, produced using DENSO's original, highly wear-resistant iridium alloy (featuring a high melting point and excellent oxidation resistance). While spark plugs are now required to have a longer service life, they are also required to be higher in ignitability, as exhaust gas regulations have been tightened recently. However, the effort to miniaturize the center electrode is reaching a limit.