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Integration of automatic engine Stop/Start systems in “conventional” drivetrains with 12V starters is a relatively cost-effective measure to reduce fuel consumption. Therefore, automatic engine Stop/Start systems are becoming more prevalent and increasing market share of such systems is predicted. A quick, reliable and consistent engine start behavior is essential for customer acceptance of these systems. The launch of the vehicle should not be compromised by the Stop/Start system, which implies that the engine start time and transmission readiness for transmitting torque should occur within the time the driver releases the brake pedal and de-presses the accelerator pedal. Comfort and NVH aspects will continue to play an important role for customer acceptance of these systems. Hence, the engine stop and re-start behavior should be imperceptible to the driver from both a tactile and acoustic standpoint.

Automotive companies are studying to add extra value in their vehicles by enhancing powertrain sound quality. The objective is to create a brand sound that is unique and preferred by their customers since quietness is not always the most desired characteristic, especially for high-performance products. This paper describes the process of developing a brand powertrain sound for a high-performance vehicle using the DFSS methodology. Initially the customer's preferred sound was identified and analyzed. This was achieved by subjective evaluations through voice-of-customer clinics using vehicles of similar specifications. Objective data were acquired during several driving conditions. In order for the design process to be effective, it is very important to understand the relationship between subjective results and physical quantities of sound. Several sound quality metrics were calculated during the data analysis process.