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As the automotive industry quickly moves towards hybridized and electrified vehicles, the optimal integration of power electronics in these vehicles will have a significant impact not only on the cost, performance, reliability, and durability; but ultimately on customer acceptance and market success of these technologies. If properly executed with the right cost, performance, reliability and durability, then both the industry and the consumer will benefit. It is because of these interdependencies that the pace and scale of success, will hinge on effective collaboration. This collaboration will be built around the convergence of automotive and industrial technology. Where real time embedded controls mixes with high power and voltage levels. The industry has already seen several successful collaborations adapting power electronics to the automotive space in target vehicles.