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Ride hailing activity is rapidly increasing, largely due to the growth of transportation network companies such as Uber and Lyft. However, traditional taxi companies continue to represent an important mobility option for travelers. Columbus Yellow Cab, a taxi company in Columbus, Ohio, offers traditional line-of-sight hailing as well as digital hailing through a mobile app. Data from Columbus Yellow Cab was provided to the National Renewable Energy Laboratory to analyze the potential for taxi electrification. Columbus Yellow Cab data contained information describing both global positioning system trajectories and taxi meter information. The data spanned a period of 13 months, containing approximately 70 million global system positioning system points, 840 thousand trips, and 170 unique vehicles.

This paper focuses on the analysis of an EcoRouting system with minimum and maximum number of conditional stops. The effect on energy consumption with the presence and absence of road-grade information along a route is also studied. An EcoRouting system has been developed that takes in map information and converts it to a graph of nodes containing route information such as speed limits, stop lights, stop signs and road grade. A variable acceleration rate synthesis methodology is also introduced in this paper that takes into consideration distance, acceleration, cruise speed and jerk rate as inputs to simulate driver behavior on a given route. A simulation study is conducted in the town of Blacksburg, Virginia, USA to analyze the effects of EcoRouting in different driving conditions and to examine the effects of road grade and stop lights on energy consumption.