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In the engine management systems field, there is lack of sensors locally built and available for sale in Brazil. Therefore, many auto parts companies have to import them affecting directly the final products costs (technology know-how/development costs, import taxes and other material handling/custom related costs). This paper was motivated to study an alternative for a simple, cheaper and locally made throttle position sensor. The choose of this part was because the fact that it is one of the most expensive in the throttle body bill of. For developing this new alternative, it was used a tool called value analysis and value engineering. The outcome of this study was a throttle position sensor function integrated to the throttle body manufacturing line with the advantages that 100% components can be locally purchased, improved robustness against humidity and component quantity reduction by 40%. Therefore achieving more value added.