Economic Requirements of Automotive Vehicles Abroad
AFTER considering from all viewpoints the factors involved in the overseas motor-vehicle market, the authors come to the conclusion that, to satisfy more generally the economic requirements of automotive road-vehicles abroad, developments in three directions are desirable. First, we should continue to improve present American automobiles and intensify effort to make them more readily available to the buying public. Special consideration should be given to the open car. This phase is to provide products for income receivers above the level of the large class of small-income receivers. Second, an entirely new product should be provided for individual transportation, in the form of a car smaller and lighter than the present smallest American automobile and less expensive to own and operate. This would provide transportation for a larger number of income receivers and fulfill the needs of a much greater potential market than exists for the present product.