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The paper describes a new methodology for a closed loop driving style detection, a vehicle driveability character evaluation and a control unit for an adaptation of the vehicle character according to the driving style. During driving the vehicle character is adapted to the driver, using the potential of modern torque based drive by wire engine control systems of gasoline and diesel engines. The methodology leads to a completely new human - vehicle interaction, the driver creates his own unique vehicle character. The vehicle owner is able to form a mass produced vehicle according to his demands. A typical drawback of globalisation, a loss of identification between owner and product can be avoided by the presented methodology. The basic structure of the evaluation and control strategies are shown as well as objective and subjective results of increased driving pleasure and higher driver identification due to increased sportiness and spontaneity up to 100%.