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The Deep Orange program is a concept vehicle development program focused on providing hands-on experience in design, engineering, prototyping and production planning as part of students’ two-year MS graduate education. Throughout this project, the team was challenged to create innovative concepts during the ideation phase as part of building the running vehicle. This paper describes the usability studies performed on two of the vehicle concepts that require driver interaction. One concept is a human machine interface (HMI) that uses a holographic companion that can act as a concierge for all functions of the vehicle. After creating a prototype using existing technologies and developing a user interface controlled by hand gestures, a usability study was completed with older adults. The results suggest the input method was not intuitive. Participants demonstrated better performance with tasks using discrete hand motions in comparison to those that required continuous motions.

The Deep Orange program immerses automotive engineering students into the world of an OEM as part of their 2-year graduate education. In support of developing the program’s seventh vehicle concept, the students studied the sponsoring brand essence, conducted market research, and made a heuristic assessment of competitor vehicles. The upfront research lead to the definition of target customers and setting vehicle level targets that were broken down into requirements to develop various vehicle sub-systems. The powertrain team was challenged to develop a scalable propulsion concept enabled by a common vehicle architecture that allowed future customers to select (at the point of purchase) among various levels of electrification best suiting their needs and personal desires. Four different configurations were identified and developed: all-electric, two plug-in hybrid electric configurations, and an internal combustion engine only.