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Many high risks of failure in developing and applying new technologies exist in the recent automotive industry because of big volume of selling cars in a global market. Several recalls cost companies more than $ 100 million per problem. New technologies always have uncertainty in performing intended functions at various given conditions despite the fact that engineers do their best to develop technologies to meet all the requirements. Uncertainty of new technologies put companies into danger of failing in their business. Therefore, many companies tend to take interest in reducing risks from the uncertainty in technologies, but the increasing complexity of modern automotive technologies make it difficult to develop complete technologies. A new engineering methodology called SPEED Engineering was introduced to reduce the risks of new technology applications and to facilitate engineers to conceive innovative ideas dominating the market in the future.