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The Range Rover Evoque is a compact luxury SUV, first introduced by Land Rover in 2012. Almost 800,000 units of the first-generation vehicle were sold. This paper explores some of the challenges entailed in developing the next generation of this successful product, maintaining key design cues while at the same time improving its aerodynamic efficiency. A development approach is outlined that made use of both numerical simulation and full-scale moving ground wind tunnel testing. A drag coefficient of 0.32 was obtained for the best derivative by paying particular attention to: the integration of active grille shutters; the front bumper and tyre package; brake cooling; underfloor design; wake control strategy; and detail optimization. This approach delivered the most aerodynamic Range Rover at the time of its introduction. The impact of these design changes on the aerodynamic flow field and consequently drag is highlighted.