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This paper presents results of a five phase study conducted to evaluate touch feel and appearance of door armrest materials. Seven different production door armrests with different material characteristics such as softness, smoothness, compressibility, texture, etc. were evaluated. In the first phase, the subjects seated in a vehicle buck in their preferred seating position with the armrests adjusted at their preferred heights, provided ratings on a number of touch feel and appearance of the door armrest materials using 5-point semantic differential scales. In the second phase, the armrests were presented to each subject in all possible pairs and they were asked to select preferred armrest material in each pair.