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The current study presents the results of an experiment on driver performance including reaction time, eye-attention movement, mental workload, and subjective preference when different features of Advanced Driver Assistance Systems (ADAS) warnings (Forward Collision Warning) are displayed, including different locations (HDD (Head-Down Display) vs HUD (Head-Up Display)), modality of warning (text vs. pictographic), and a new concept that provides a dynamic bird’s eye view for warnings. Sixteen drivers drove a high-fidelity driving simulator integrated with display prototypes of the features. Independent variables were displayed as modality, location, and dynamics of the warnings with driver performance as the dependent variable including driver reaction time to the warning, EORT (Eyes-Off-Road-Time) during braking after receiving the warning, workload and subject preference.