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This study was conducted to develop and validate a multidimensional measure of shift quality as perceived by drivers during kick-down shift events for automatic transmission vehicles. As part of the first study, a survey was conducted among common drivers to identify primary factors used to describe subjective gear-shifting qualities. A factor analysis on the survey data revealed four semantic subdimensions. These subdimensions include responsiveness, smoothness, unperceivable, and strength. Based on the four descriptive terms, a measure with semantic scales on each subdimension was developed and used in an experiment as the second study. Twelve participants drove and evaluated five vehicles with different gear shifting patterns. Participants were asked to make kick-down events with two different driving intentions (mild vs. sporty) across three different speeds on actual roadway (local streets and highway).