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Subjects who are well aware of what to judge commonly yield more consistent results in laboratory listening tests. This awareness may be raised by explicit instructions and training. However, too explicit instructions or use of only trained subjects may direct experiment results in an undesired way. An alternative is to give fairly open instructions to untrained subjects, but give the subjects a chance to get familiar with the product and context by, for example, riding a representative car under representative driving conditions before entering the laboratory. In this study, sound quality assessments of interior sounds of cars made by two groups were compared. In one group subjects were exposed to the same driving conditions that were later assessed in a laboratory listening test by taking them on a ride in one of the cars to be assessed, just before entering the laboratory. In the other group subjects made the laboratory assessments without prior car riding.