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In sheet metal painting for various applications like tractor and automobiles, most attractive coating is metallic paints. It is widely applied using 3 coat 2 bake or 3 coat 1 bake technology. Both options, results in high energy consumption, higher production through put time and lower productivity in manufacturing process. During various brainstorming and sustainability initiatives, paint application process was identified to reduce burden on environment and save energy. Various other industry benchmarking and field performance requirement studies helped to identify critical quality parameters. There was collaboration with supplier to develop monocoat system without compromising any performance and aesthetic properties. This resulted in achieving better productivity, elimination of two paint layers, substantial reduction in volatile organic content, elimination of one baking cycle and energy saving.