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This paper describes the rationale for the technology selection and speed control methods for electric cooling fans used for typical automotive applications, including most passenger cars and even some light duty truck s. Previous selection criteria were based primarily around cost, simplicity of implementation and reliability. However, the more recent focus toward fuel economy and optimization of energy consumption at a vehicle level has given a greater priority to the minimization of electrical power draw. Specifically, that need is addressed through both efficiency of the electric motor at any operating condition as well as providing a control method that delivers only the minimum electrical power to meet engine cooling and air conditioning requirements. This paper will explore the various control methods available, their relative merits and shortcomings and how they influence both FTP and real world fuel economy.