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The future deployment of safety-oriented Dedicated Short Range Communications (DSRC) technology may be hindered due to the so-called “Market Penetration” problem: as a wireless network built from scratch, there is lack of value to consumers who are early adopters. In this paper, we explore potential applications that can be supported during the initial phase of vehicular ad-hoc network (VANET) deployment, i.e., sparsely populated VANETs. We show that delay-insensitive information sharing applications are promising since they only require opportunistic network connections (in contrast to safety applications that require “always on” connectivity). This is done via “gossip spread” information distribution protocols by which DSRC vehicles cache and then exchange the information while in range of other DSRC vehicles or road side units. This approach is especially attractive since the number of communicating vehicles will be very small during early deployment years.

This research examined driver acceptance and behavior associated with Speed Limit and Curve Advisor systems, including influences on speed choice. Drivers experienced messages from an emulated Speed Limit and Curve Advisor system during a 2-hour public road drive. Driver tolerance for system errors and message conflicts was also studied by manipulating the accuracy of the information provided by the system. Messages were presented using either a Head-Up Display or on an in-dash Driver Information Center. Results indicate that drivers liked having speed limit information continuously available to them while driving, but the information provided by the Speed Limit Advisor did not significantly influence or alter drivers' speed choice or deceleration profiles in comparison to driving without the system.

Vehicle-to-vehicle (V2V) communication systems can enable a number of wireless-based vehicle features that can improve traffic safety, driver convenience, and roadway efficiency and facilitate many types of in-vehicle services. These systems have an extended communication range that can provide drivers with information about the position and movements of nearby V2Vequipped vehicles. Using this technology, these vehicles are able to communicate roadway events that are beyond the driver's view and provide advisory information that will aid drivers in avoiding collisions or congestion ahead. Given a typical communication range of 300 meters, drivers can potentially receive information well in advance of their arrival to a particular location. The timing and nature of presenting V2V information to the driver will vary depending on the nature and criticality of the scenario.